Loyalty Program Assessment by KPIs.
Loyalty programs are booming, but the evidence of their effectiveness is controversial. Many companies are unsure whether and how to use...
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Alexander Meili
Aug 6, 20214 min
Grenzen des Customer Lifecycle & Renaissance des RFM
Customer Success Manager sind darauf bedacht, den Kundenlebenszyklus zu kennen und zu beeinflussen. Sie definieren Strategien und...
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Alexander Meili
Apr 30, 20201 min
Everything You Need to Know About Loyalty Programs
Want to create a customer loyalty program that increases retail sales? Check out this guide on customer loyalty cards and retail rewards...
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Alexander Meili
Apr 30, 20201 min
Loyalty Report 2020
In 2019, more than 200 participants from Germany, Austria, Switzerland, Spain and Ukraine took part in the survey. Of these, around 50...
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Alexander Meili
Apr 30, 20202 min
Across the Ocean Blue
The differences between European and American loyalty programs and what drives the success of each Loyalty programs have been a staple of...
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