NEWS & UPDATES

Loyalty Program Assessment by KPIs.

Loyalty programs are booming, but the evidence of their effectiveness is controversial. Many companies are unsure whether and how to use...

Grenzen des Customer Lifecycle & Renaissance des RFM

Customer Success Manager sind darauf bedacht, den Kundenlebenszyklus zu kennen und zu beeinflussen. Sie definieren Strategien und...

Everything You Need to Know About Loyalty Programs

Want to create a customer loyalty program that increases retail sales? Check out this guide on customer loyalty cards and retail rewards...

Loyalty Report 2020

In 2019, more than 200 participants from Germany, Austria, Switzerland, Spain and Ukraine took part in the survey. Of these, around 50...

Across the Ocean Blue

The differences between European and American loyalty programs and what drives the success of each Loyalty programs have been a staple of...