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Our Focus


As an independent network of customer loyalty experts, we provide timely, unbiased, honest and razor-sharp reviews of customer loyalty programs. 


We offer a comprehensive knowledge for the actual analysis and target performance of loyalty programs.


We are not a software development company or a consulting firm. Our focus is limited to KPI-based performance of loyalty programs. In this sense, the "Loyalty Health Check" is the first global independent evaluation platform of customer loyalty programs.

We focus primarily on providing two services:

  • Self Assessment: 
    Experience-based online assessment of program performance

  • Assessment Pro: 
    Tailored assessment for organizations seeking a more detailed view of their program's health and appropriate improvement actions.




Alexander Meili

Loyalty Strategy


Rémon Elsten

Customer Service

Alexander owns more than 20 years of international loyalty marketing experience. He is Senior Executive for customer engagement & loyalty solutions for a Swiss financial intermediary and for the retail sector. Previously, he was European Strategy Director and a member of the executive board of one of the leading global agencies in the area of ​​customer loyalty. In addition, Alexander was responsible for setting up and managing the agency branch in Spain. Alexander has developed several internationally awarded loyalty programs and innovative product features. Since 2008 he has been a regular guest lecturer for CRM & loyalty at various business schools.

Alexander holds a B.Sc. degree of Business Administration from the ZHAW School of Management of Zurich (Switzerland) and a master's degree of History & Communication from the Universities of Fribourg (Switzerland) and Birmingham (United Kingdom). 

Rémon is founder of Service Excellence Cockpit, the largest European benchmarking database for customer management. He is also managing partner at Crystal Partners AG in Switzerland, a consulting firm focusing on Customer Management and Customer Experience topics. Rémon started his career in the Netherlands and is now working mainly out of Switzerland. Rémon was vice president of the Swiss Contact Center Association ( for 12 years, on the board of the European Contact Centre Association (ECCCO) for 5 years and lecturer for topics such as "CRM best practice" and “customer focused digital excellence” at several Swiss business schools.


Rémon holds a master's degree of Engineering of the University of Applied Sciences in Breda (Netherlands). 


Judith Raymakers

CX Design


Reto Wettstein

Data Analytics

With over 25 years of experience in loyalty marketing, Judith knows what motivates clients to build a lasting relationship with a brand. Her experience as GM Continental Europe at one of the largest international loyalty agencies, has immersed her in a world full of innovative and customer-focused initiatives. Today, she supports airlines, hotels, banks, retailers and luxury brands in improving their loyalty proposition by putting the customer experience at the heart of their endeavors. She uses design thinking tools and a company’s collective intelligence to co-create differentiating and sustainable results.


Judith holds a master's degree in Media & Communication Science of the University of Leuven (Belgium). 

In Reto's early career he analysed vast amounts of data for various clients in the  online social network, telco, financial services and energy industries. It was by then when he realized that not the amount of data determines better forecasts but the source and quality of data. Passionate about transactional and behavioral data (such as call detail records, click streams and purchase data), Reto decided to build his own data pools and became a country representative of a US based loyalty program. Since then he launched and consulted different loyalty brands in the areas of data gathering at point-of-sale and merchant interface, customer segmentation and basket analysis. 


Reto holds a master's degree of Business Informatics of the University of Zurich (Switzerland). 

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